Join us for a brilliant day designed to focus and stimulate discussion on 'High Opportunity Target markets and Actions (HOTA)' in Asia. Insightful, thought provoking, and fun - with all the HOTA issues covered by top professionals in the industry.
Listen to key note speaker Sharon Zollner, ANZ's Senior economist and enjoy debates and panel discussions with Dr. Pawel Grochowicz, Shamubeel Eaqub NZIER, Adnam Khan, facebook New Zealand, Peter Colahan Australia's Mr India, Air New Zealand's Sandeep Bahl and Scott Carr, plus a great line up of international speakers like Graeme Hills from Wego, TravConsult and Kiran Nambiar.
The day will include breakfast and lunch, refreshments, games and prizes and finish with Accor's sponsored cocktail drinks. Come and be encouraged by what promises to be a very exciting future for tourism in New Zealand.
|7:30am – 8:00am||
|8:00am – 8:20am||
Welcome and Introduction
|8:20am – 9:50am||
Asia Markets Update & Market Intelligence
TravConsult (Trevor and Lilly Choi-Lee)
|9:55am – 10:00am||
Coffee with Trev
|10:00am – 10:50am||
Panel discussion Traditional vs. alternative marketing approach to Asian markets
Chair: Trevor Lee, TravConsult
Adnan Khan, facebook New Zealand
Vaughn Davis, The Goat Farm
Graham Hills, Wego
Roy Handaya, President Director and CEO, Panorama Tour Indonesia
|10:50am – 11:20am||
|11:20am – 12:15pm||
Debate For Japanese and Korean markets New Zealand needs to focus on a growth strategy
Chair: Trevor Lee, TravConsult
Dr. Pawel Grochowicz
Lilly Choi-Lee, TravConsult
Scott Carr, Air New Zealand Japan
Jason Hill, ATEED
Michio Fujita, Auckland Airport Strategic Advisor Japan
|12:15pm – 12:45pm||
Key note speaker, ANZ senior economist Sharon Zollner
"The big picture opportunities and risks for the NZ tourism sector"
|12:45pm – 1:15pm||
Standing lunch sponsored by BTM
|1:15pm – 2:10pm||
Games, prizes, Sachies Kitchen prize winner update
|2:15pm – 2:20pm||
Coffee with Trev
|2:20pm – 3:10pm||
Panel discussion What does success look like in China?
Chair: Trevor Lee, TravConsult
Rob McIntyre, Accor
Sandeep Bahl, Air New Zealand GM Asia
Mark Frood, Auckland Airport
|3:15pm – 3:45pm||
|3:55pm – 4:45pm||
Debate India is a preferred target for New Zealand tourism to focus on rather than Indonesia
Chair: Trevor Lee, TravConsult
Shamubeel Eaqub, NZIER
Kiran Nambiar, Ezeego
Graham Hills, Wego
Peter Colahan, Australia's Mr India
|4:50pm – 5:10pm||
|5:10pm – 7:00pm||
Cocktail reception, sponsored by Accor
|21 May 2014|
|19 May 2014|
|16 May 2014|
|16 May 2014|
Sharon joined the ANZ economics team in October 2010. She started her career as a macroeconomist in the Economics Department of the Reserve Bank of New Zealand in 1998. She has also worked at the central bank of Norway for two years building economic models, before moving to the NZ private sector.
Sharon holds a Master of Commerce (Hons) from the University of Canterbury. She works part-time around her two young sons.
Shamubeel Eaqub is the principal economist at NZIER, an economic consultancy firm. He advises senior leaders in the private and public sectors. He is a respected and often controversial economist.
He has worked as an economist in Wellington, Melbourne and Auckland in leading international banks.
Shamubeel lives in Wellington with his wife. He grew up in Canterbury and holds a BCOM with Honours in Economics from Lincoln University.
Dr Pawel Grochowicz is an expert in driving transformational change and growth for businesses. Dr Grochowicz was integral for Fonterra and Telecom gaining traction in non-traditional offshore markets. Learn the lessons gained from these successful ventures and how these shaped New Zealand businesses targeting HOT emerging markets, along with examples of how you can put them into place within tourism businesses.
Rob is the current GM of Pullman Auckland Hotel, ACCOR's upscale 5 star brand.
A well respected figure in the hotel industry, Rob's time with ACCOR has seen him become GM at 5 properties in London and New Zealand, an Area GM managing 3 hotel brands in the central North Island, and a Regional GM responsible for all the Mercure and All Season Hotels in New Zealand.
Whilst at the working as a GM at ACCOR's flagship property Novotel Tower Bridge in London, the hotel consistently outperformed the market and was awarded the most Sustainable business in London by The Lord Mayor.
Other career achievements include introducing the first Carbon Neutral Meetings product in NZ through the Mercure network, been called on as board member for the New Zealand Hotel council, Regional Chairperson for the New Zealand Tourism Association, Advisory board for Auckland convention bureau, and involvement in setting the Tourism 2025 strategy. Within Accor Rob has been a member of the EXCOM team for 5 years and leads responsibility for Sustainability with NZ.
In 2013 Rob won the New Zealand General Manager of the Year at the Hotel Management Magazine Awards.
Trevor Lee and Lilly Choi-Lee started TravConsult in 2002, specialising in helping organisations in the aviation and tourism industries better understand and develop the key Asian markets of China, India, Indonesia, Japan and Korea.
They have worked closely with government bodies, multi-national corporations, international airports, global hotel chains, casinos, national & state tourism organisations and other leading industry entities in Australia, New Zealand, Singapore, China and Japan.
In particular, their work and research with the China market has been internationally recognised having received major awards in both China and Europe and they are frequent speakers at aviation and tourism conferences in the Asia Pacific region.
Michio Fijita's long service experience in the Airline Industry started with passenger handling at Haneda Airport, then as a passenger sales representative role in Hong Kong and Japan while working for BOAC(BA). In 1975, he started working at Air New Zealand with passenger and cargo sales, then moved onto Marketing Development District Manager for both Osaka and Tokyo. From 1997, he moved into a senior management role as Marketing Manager for Japan & Korea responsible for Revenue management, Marketing activities, Ads/Promo, Bilateral Talk with Japan Airlines and Japanese Government, Pricing, Charters and Capacity negotiation with H/O.
Michio retired from Air New Zealand in 2006 and took his current position as Auckland Airport Strategic Advisor in Japan to increase Japanese visitors to/from Auckland.
Graham realised a lifelong dream in his role leading team Indonesia for Wego. The country had a major impact during school exchange visits in the mid-1990s which saw him return to study Bahasa Indonesia (ACICIS programme) at Universitas Gadjah Mada in Yogyakarta. After a stint at Tourism Western Australia, Graham moved to Singapore in 2007 and joined OctopusTravel.com, leading the content team as part of a major upgrade to its online presence.
He joined Yahoo! South East Asia at the end of 2008 and became integral to the expansion of Yahoo! Travel with the introduction of Travel Inspirations. Graham is very data and ROI driven, ultimately and completely passionate about the user experience.
In early 2011 he joined Wego and launched Wego Indonesia in Jakarta with a team that now numbers over 30 people. Graham's team has established solid relationships for Wego Indonesia throughout all the social media platforms, becoming one of the most popular travel companies in the country; reaching an audience of around 5 million each week.
Graham has significantly grown revenue and visitation to the Wego site in Indonesia, while establishing important local and international partnerships, which includes working closely with Auckland International Airport to promote the city and New Zealand to Indonesian travellers.
Sandeep joined Air New Zealand on 1 March 2012. He is responsible for all of Air New Zealand's Asia business providing leadership and support for the carriers Asia growth plans under Go Beyond Strategy and revenue generation from the region.
Sandeep has over 25 years of aviation experience, much of which has been in the Asia Pacific region. He has held key leadership roles in sales and marketing, in-flight services and operations for a number of major global carriers and have lived in India, Australia, Japan, Hong Kong and China.
Prior to joining Air New Zealand, Sandeep was Director - Hong Kong & China with Delta Airlines (previously Northwest) where he was instrumental in driving sustainable revenue growth, establishing strong industry and regulatory relationships, and ensuring a seamless merger of Delta and Northwest.
Sandeep holds an MBA and post graduate degree from Oxford Brooks University in the U.K, as well as an undergraduate degree from the Institute of Hotel Management in New Delhi, India. He has also completed the China Managers Development Program from prestigious Cheung Kong Graduate School of Business in Beijing. Sandeep is Chairman of Board of Airlines Representative in China and vice chair of Aviation Committee for World Tourism Cities Federation (WTCF).
For two decades, as a member of a small marketing group Peter was instrumental in pioneering the Japan and Asian Inbound markets for the Gold Coast - Queensland for both Dreamworld and Ramada International hotels, during this time Australia overtook Hawaii as the No 1 destination for the Japanese honeymoon markets. Also during this time Peter's group experienced the transitions from Group travel to FIT and Incentive markets, problems with Mass markets, importance of airline relationships, emergence of the apartments and self- drive markets and addressing the ongoing issues of the Yield vs Volume debate within the industry.
In 2001, Peter ventured into the Indian market with the help of Tourism Australia and QANTAS in the position of CEO of a leading Inbound Tour Company in Australia - within 2 years they became the largest operator in Indian with some 75% of the Outbound market to Australia (This included opening an office in Mumbai) and achieved approx $500K turnover per month of the business to Australia - "Lessons Learned" is a big part of Peter's experience; relationships, high maintenance of customers, Yield rewards, competition, etc.
Peter has sat of various Tourism advisory boards including; Tourism Australia, Tourism Queensland. Australia Export Tourism Council, Gold Coast Tourism and Bond University Hospitality School.
CURRENT: For the past 4 years Peter has worked with various Governments around the world in the processing of Visas for Applicants to travel.
Mark Frood joined Auckland International Airport Limited in 2012 as the International Market Development Manager with a primary focus on the China market. The objective being to develop sales channels and tools to sell high value tourism experiences from China to New Zealand.
Mark came to the airport after living in (Shanghai) China for 5 years with Tourism New Zealand, his last role with TNZ as GM Asia. "China is the most dynamic market for outbound tourism on the planet, with a rapidly evolving tourism consumer."
Prior to this Marks background was in regional tourism with Destination Queenstown and was in the adventure tourism, accommodation and leisure snow sport industries.
Mark has an MBA from Massey University, and is from Tauranga in the Bay of Plenty. A passionate "Kiwi" who understands the values that New Zealand offers our international travel consumers that will drive success for the industry into the future.
Currently the Business Head for International & Domestic Holidays & Hotels Division of www.Ezeego1.com
Ezeego1.Com is among the Top5 OTAs in India and have the same promoters as the Cox & Kings Group
Previously he worked with Tourism New Zealand for nine years from 2002 to 2011.
As Regional Manager for India & South East Asia for four years and before that as Country Manager India for five years, he was also at Kuoni Travel India for 7years involved with contracting, set-up and operations for Tour Groups to Europe.
Vaughn Davis is owner and creative director of Auckland advertising and social media company The Goat Farm.
In his spare time he's also Content Director at TEDx Auckland this Saturday, helps organise Auckland Social Media Club and advises a small number of startups and not for profits.
Vaughn is active in all kinds of media, and in addition to his social media activities appears each Friday morning on Radio Live and writes all the best bits in Idealog Magazine.
Like so many other Auckland creative directors, Vaughn's first job was as a pilot in the Royal New Zealand Air Force and he now farms goats.
Royanto has been in the travel and tourism industry since 1987. He joined Panorama Tours in 1999. In January 2011, he became the President Director of Panorama Tours, the leading Travel and Leisure Tour Operator in Indonesia, a subsidiary company of PT Panorama Sentrawisata, Tbk, a listed holding company on the Indonesia Stock Exchange. Consecutively, he also joined the board of PT Carlson Wagonlit Travel Indonesia, a global Business Travel Management Company.
Panorama as a business, initially started as an Inbound Tours Operator after its establishment back in 1972, and has since grown into some forty companies, focusing on Tourism, Transportation, Hospitality and Related Businesses. Under the Tourism Pillars, there are Inbound, Travel and Leisure, and Meeting-Incentive-Convention-Exhibition Sub-Pillars.
Royanto focuses on managing the Travel and Leisure Pillar, consisting of a Multi-Strategic Business Unit, Multi-Segment Markets, Multi-Brand Products, Multi-Branch Point Of Sales ranging from Leisure Tours, Corporate Incentive, and Travel Management (with different focus on Corporate, Retail, e-Commerce, Franchise and Wholesaler). Panorama's head office is located in Jakarta and has a wide presence with its nation-wide outlets in Indonesia and regional offices in Singapore, Kuala Lumpur and Beijing. Panorama also has subsidiary companies including, Carlson Wagonlit Travel Indonesia, Chan Brother Travel Indonesia, Dwi Ratna Pertiwi, Smart Holiday, Travelicious, X Parade, and Jatis Travel.
Jason Hill is the Manager Tourism at Auckland Tourism, Event and Economic Development (ATEED).
Jason is responsible for the international and domestic marketing of Auckland as a visitor destination, as well as new tourism product development. Jason is on the Cruise NZ Board, and recently retired after 2 years on the i-Site NZ Board. He is a trustee of the Te Araroa national walkway. Prior to his current role, Jason was Regional Manager Japan and Korea at Tourism New Zealand, based in Tokyo for five-and-half years. While in Japan, Jason implemented the 100% PURE NEW ZEALAND global marketing campaign, and is a fluent Japanese speaker. In Japan he was elected Chairman of the Association of National Tourism Organisations representing over 50 national tourism offices and was a regular advisor and contributor to the Japanese government and travel industry. He also spent five years as GM Marketing at Christchurch and Canterbury Tourism and has had a variety of other roles within the tourism industry spanning 19 years. Jason holds a Bachelor of Management Studies (Hons) in international marketing and Japanese from Waikato University.
Scott Carr has a 24 year career with Air New Zealand starting with Mount Cook Airlines in Christchurch as a Group Capacity Controller. His career initially focused on areas such as scheduling, fleet, network planning, revenue management and pricing before moving into the sales areas. Scott has been posted overseas to Los Angeles, Melbourne and the UK where, as GM UK and Europe, he was responsible for the airline's operation across UK and Europe, including sales and marketing, pricing and distribution as well as the London based cabin crew and Heathrow airport operations. Prior to Scott's current posting to Japan his role as GM New Zealand saw him oversee Corporate and SME Sales in New Zealand and Indirect Distribution.
Scott has Bachelor of Science and Bachelor of Arts degrees from the University of Canterbury and an Executive MBA from the University of Melbourne Business School.
Fran O'Sullivan is a prominent columnist for the New Zealand Herald writing on business, politics and international affairs.
Fran is also executive editor of Herald Business Reports and manages high-profile editorial branding events like the annual Mood of the Boardroom. She was a founding director of the New Zealand United States Council having led the private task-force which established the council. She is also a director of the NZ chapter of the Pacific Economic Cooperation Council (PECC).